Agency News
Voltas brings Neetu Kapoor and Ranbir Kapoor together to front Zest AI AC campaign
Voltas has launched a new campaign for its Zest AI AC range, featuring Neetu Kapoor and Ranbir Kapoor to highlight AI-led cooling features.
Voltas has launched a new campaign for its Zest AI AC range, featuring Neetu Kapoor and Ranbir Kapoor to highlight AI-led cooling features.
Sprite has introduced a Lemon Mint variant in India, supported by a new campaign featuring Sunil Grover to drive differentiation in the crowded clear-lime segment.
DS Group has launched the first TVC for Catch Pink Rock Salt, marking a shift from in-store visibility to mass media storytelling.
Uber Bike’s IPL 2026 campaign spotlights ₹25 rides to attract price-sensitive users during the tournament.
Dish TV’s latest campaign uses everyday switch moments to reinforce continuous, frictionless TV consumption.
Rotoris has appointed Indian pacer Arshdeep Singh as the face of its IPL 2026 campaign to drive brand visibility during the tournament.
Brands are increasingly signing emerging IPL players like Tilak Varma and Abhishek Sharma for ₹1–5 crore deals, indicating a shift away from top-heavy celebrity spends.
Coca-Cola has relaunched its ‘Halftime’ campaign in India featuring Diljit Dosanjh and Janhvi Kapoor, focusing on short-form break moments.
Omega’s latest print campaign featuring Rory McIlroy marks a shift from cricket-led communication to a golf-centric global luxury narrative.
News18 Network is set to introduce a Delhi NCR-focused news channel, with the launch aligned to its ‘Rising Delhi’ on-ground conclave.