FSSAI has directed Dabur India to immediately stop selling multiple food products carrying allegedly misleading “100%” claims, citing violations of advertising and organic food regulations.
Greenply introduces nanotechnology-powered TermiVax, aiming to redefine anti-termite protection by embedding resistance throughout plywood instead of relying on surface treatments alone.
Mahindra Tractors blends Punjabi pop culture with agricultural heritage, using a recreated music classic to strengthen regional relevance and reinforce its leadership positioning.
ZEE5 KidZ is accelerating investment in original Indian animation, aiming to transform proprietary characters into long-term franchises spanning streaming, licensing and merchandising.
Mercedes-Benz's global anniversary campaign turns India into a storytelling canvas, using iconic destinations to reinforce heritage, luxury positioning and cultural relevance across markets.
Sony Sports Network unifies four marquee cricket and multi-sport properties under one festive campaign, targeting sustained audience engagement across television and digital platforms.
Kapiva’s new Tiger Shroff campaign reframes Shilajit as a science-backed fitness supplement, shifting the conversation from sexual wellness to strength and performance.
McDonald’s India – North and East reaches 200 McCafé outlets, pairing network expansion with a new campaign and seasonal beverages to deepen coffee consumption.
Bhuvan Bam launches premium fragrance brand Sarkar with four parfum-strength scents, signalling how creators are increasingly building long-term consumer brands beyond digital influence.
Ranveer Singh-backed SuperYou enters puffed snacks with Power Puffs, widening its protein-first portfolio as healthier, functional snacking gains momentum across India.