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Agency News

The Body Shop India Bets on Jasmine to Own Diwali

The Body Shop India taps jasmine's festive symbolism for Diwali 2025, blending self-care, gifting and heritage across a three-film brand campaign.

25 Sep 2026 · 1 min read
Agency News

Joy Personal Care Signs Tamannaah Bhatia To Lead Lotion Push

Joy Personal Care names Tamannaah Bhatia as face of its lotion and cream portfolio, anchoring a multi-platform campaign around Honey & Almonds Body Lotion.

24 Sep 2026 · 1 min read
Agency News

Heineken 0.0 Turns F1 Fandom Into Face-to-Face Marketing

Heineken 0.0 hosts race-day mixers in Mumbai, Kolkata and Gurugram for the Azerbaijan GP, blending live screenings with social connection ahead of a Bengaluru finale.

24 Sep 2026 · 1 min read
Agency News

Chitale Bandhu Uses Sachin Tendulkar To Make Product Truth The Message

Chitale Bandhu’s new campaign with Sachin Tendulkar puts ingredients and preparation at the centre as the brand expands its general-trade footprint across six states.

24 Sep 2026 · 1 min read
Agency News

Ampstar: JSW’s New Bet On India’s Electric Trucking Future

JSW Group has launched Ampstar, an electric commercial vehicle brand targeting buses and heavy-duty trucks before expanding into light commercial vehicles by 2029–30.

24 Sep 2026 · 1 min read
Agency News

Rungta Steel Turns Star Power Into a Strength Story

Rungta Steel brings Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor together to make a technical TMT proposition more entertaining, accessible and memorable.

24 Sep 2026 · 1 min read
Agency News

Škoda Puts Restless Energy Behind the Kylaq Sportline

Škoda Auto India and BBH India use Khasi rap, rhythmic sound and youth culture to position the Kylaq Sportline around energy, individuality and movement.

23 Sep 2026 · 1 min read
Agency News

ColorPlus Puts ‘The Pause’ At The Centre Of AW26 Menswear

ColorPlus’ AW26 campaign with Abhay Deol reframes casual menswear around slowing down, personal pace and contemporary styling through corduroy-led classics.

23 Sep 2026 · 1 min read
Agency News

HIT Turns Cockroach Control Into a War-Room Strategy

Godrej HIT’s latest film uses a war-room narrative and Shefali Shah to show how Anti Roach Gel targets cockroaches at the nest.

23 Sep 2026 · 1 min read
Agency News

Axis Bank Wants Digital Banking To Become ‘Aadat’

Axis Bank’s latest campaign turns everyday digital banking convenience into a behavioural proposition, positioning ‘open’ as a benchmark customers may expect everywhere.

22 Sep 2026 · 1 min read
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