DRiV has named Mahendra Singh Dhoni as brand ambassador, leveraging his credibility to strengthen brand trust, expand aftermarket visibility and deepen consumer engagement across India.
Wow! Momo's new 4-in-1 Momo Box combines four flavours in one meal, leveraging variety, shareability and product innovation to drive higher consumer engagement and repeat orders.
JioStar has rebranded ESPNcricinfo as Cricinfo, ending the ESPN association while retaining one of cricket media’s most established digital properties.
Eros has launched an AI-powered music platform and signed an agreement with the family of Mohammed Rafi to develop licensed AI-generated music experiences.
Honasa Consumer has acquired a majority stake in Fluence Pharma, marking its entry into the nutraceuticals category.
Sony MAX will air a day-long Aamir Khan Productions film marathon and an exclusive brand film as the production house completes 25 years.
Dentsu has won Air India’s media mandate, adding one of India’s most closely watched brand transformation accounts to its portfolio.
Omnicom Media Group and JioStar have launched a cross-screen in-content advertising solution, with NIVEA India becoming the first brand partner.
Havas has launched a new global research framework examining how brand desire influences growth, consumer preference and performance in AI-driven environments.
Anthropic has launched Claude Tag, a Slack-native AI agent that allows teams to assign tasks, retain context across conversations and collaborate with AI directly inside workplace channels.