Agency News
Himalaya BabyCare Uses Education-Led Storytelling
Himalaya BabyCare’s Matchy Matchy pH campaign turns skincare education into brand storytelling, highlighting pH-balanced products while deepening trust among new-age parents.
Himalaya BabyCare’s Matchy Matchy pH campaign turns skincare education into brand storytelling, highlighting pH-balanced products while deepening trust among new-age parents.
Netflix India’s new ‘As Seen on Netflix’ tourism integration turns streaming content into a discovery engine for destinations, culture and travel-led brand storytelling.
Nimbus Realty renews Mary Kom as brand ambassador, reinforcing a values-led branding strategy that links resilience, trust and women's leadership with long-term real estate growth.
RSPL's Ghadi Rapid Wash campaign spotlights liquid detergent for bucket washing, signalling the brand's push to modernise everyday laundry habits in Indian households.
FLITE has signed Ali Fazal for its latest campaign, pairing him with Sanya Malhotra to position its Buckle Collection around style, comfort and seasonal occasions.
Loopie's latest campaign blends storytelling, art and social impact, positioning modern parenting as an extension of personal identity rather than a pause in ambition.
Yardley London has entered India's premium air care segment with Floralis, expanding its fragrance portfolio from personal care into home and car experiences.
Reliance Brands will launch SKIMS in India with Delhi and Mumbai stores, marking the shapewear label's entry into one of the world's fastest-growing fashion markets.
Sony Entertainment Television's KBC Season 18 launches with 25-plus sponsors, highlighting premium advertiser confidence in appointment television and knowledge-led brand partnerships.
Excel Entertainment launches Excel Music with Universal Music Group, signalling a strategic expansion into music IP ownership, soundtrack monetisation and multi-platform entertainment growth.