Agency News
Shaya Signs Shreya Ghoshal as Its Voice
Shaya by CaratLane names Shreya Ghoshal brand ambassador on its eighth anniversary, launching "Stories Written in Silver" to position silver jewellery as everyday personal expression.
Shaya by CaratLane names Shreya Ghoshal brand ambassador on its eighth anniversary, launching "Stories Written in Silver" to position silver jewellery as everyday personal expression.
Britannia Treat Croissant and Havmor Blockbuster launch a limited-period croissant ice cream sandwich in three flavour pairings, turning a viral online trend into a product.
Voltas Beko's "Sense Toh Banta Hai," starring Manoj Pahwa, uses humour and plain talk to reach whole households buying refrigerators and washing machines in India today.
Myntra's BFF campaign, live October 8, stars Alia Bhatt and Ranbir Kapoor, turning everyday moments like OTPs and scrunchies into humorous reasons to shop festive fashion.
JACK&JONES taps Vedang Raina for its AW26 denim campaign, built around parties and travel, spanning barrel fits, bootcuts, sets and outerwear for modern menswear shoppers.
Nykaa and L'Oréal's BOLD fund back Indian beauty founders with minority stakes, capital, and mentorship — no ownership handover required.
LAVA ditches feature-led smartphone ads for a Bollywood-style music video starring Rohit Saraf and Pratibha Ranta, embedding the Virat Curve 5G into narrative.
NIVIA Sports unveils India's national football jersey, blending peacock motifs and Ashoka Chakra to build cricket-style jersey culture around football.
ixigo's new campaign uses sheep-headed travellers to critique herd-mentality tourism, positioning AI assistant TARA as the antidote to crowded destinations.
YES BANK extends its Team India partnership through four 2026 sporting events, deepening its sports banking play beyond the 2024 Paris Olympics.