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Agency News

SOMANY Ceramics rolls out refreshed identity to align with premium, design-led positioning

SOMANY Ceramics has introduced a new brand identity aimed at reflecting its evolution toward design, innovation, and premiumisation.

23 Apr 2026 · 1 min read
Agency News

Plum leans into ‘chemistry-first’ positioning with Kalyani Priyadarshan-led campaign

Plum’s latest campaign foregrounds ingredient transparency and science-backed skincare through a celebrity-led narrative.

23 Apr 2026 · 1 min read
Agency News

Quint Digital expands lifestyle media play with Time Out India launch

Quint Digital has introduced Time Out India, marking its entry into the global lifestyle and city-guide content space.

23 Apr 2026 · 1 min read
Agency News

Mother Dairy bets on IPL CTV inventory via JioHotstar to sharpen audience targeting

Mother Dairy is leveraging IPL streaming on connected TVs through JioHotstar to reach high-intent, large-screen audiences.

22 Apr 2026 · 1 min read
Agency News

Sheba pivots to emotional storytelling with ‘Ignored to Adored’ to deepen premium pet food positioning

Sheba’s latest campaign featuring Sharvari reframes pet feeding as an emotional ritual to strengthen its premium positioning in India.

22 Apr 2026 · 1 min read
Agency News

Dinshaw’s leans on ‘last bite’ behaviour to sharpen recall in impulse dessert category

Dinshaw’s latest campaign uses a ‘last bite’ consumption insight, fronted by Vinod Kambli, to build memorability in a cluttered ice cream market.

22 Apr 2026 · 1 min read
Agency News

JioStar shifts IPL viewing benchmark, makes HD the default in new push

JioStar has launched a ‘Watch on HD’ campaign to drive default high-definition viewing for IPL audiences across platforms.

22 Apr 2026 · 1 min read
Agency News

Optimum Nutrition extends Royal Challengers Bengaluru partnership, launches new campaign to deepen sports credibility

Optimum Nutrition has renewed its association with Royal Challengers Bengaluru, rolling out a new campaign to strengthen its positioning in India’s performance nutrition segment.

21 Apr 2026 · 1 min read
Agency News

Birla Opus Paints expands IPL presence with multi-language campaign to drive pan-India reach

Birla Opus Paints has scaled its IPL advertising with a multilingual campaign designed to improve regional resonance and national visibility.

21 Apr 2026 · 1 min read
Agency News

Bisleri pushes Limonata with ‘DoubleTheChill’ campaign led by Shahid Kapoor

Bisleri has launched a new campaign for its Limonata beverage, featuring Shahid Kapoor to amplify its summer positioning around enhanced refreshment.

21 Apr 2026 · 1 min read
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