OPPO India has launched the Reno16 Series with a new campaign featuring Janhvi Kapoor, positioning the smartphone around individuality rather than hardware-led messaging.
Flipkart’s latest GOAT Sale campaign uses humour and indirect comparisons to question the perceived value of Amazon’s Prime ecosystem.
Klook India's latest campaign uses Farah Khan and her chef Dilip to position familiar destinations as spaces for new experiences rather than repeat itineraries.
Yash Raj Films has invested in Rusk Media to jointly build original vertical entertainment IP for Gen Z and Gen Alpha audiences.
SNITCH has launched a new campaign around its sixth anniversary sale, combining commerce, entertainment and loyalty to deepen customer engagement.
Škoda Auto India has launched the Kodiaq RS through a campaign featuring sitar exponent Rishab Rikhiram Sharma, linking performance engineering with contemporary cultural storytelling.
Home Credit India's #LoanMilega campaign uses relatable family storytelling to position accessible financing as a trusted lifestyle enabler, strengthening brand recall in India's competitive lending market.
Vi's Spotify partnership bundles premium music with mobile connectivity, highlighting how content-led collaborations are becoming essential for customer retention, engagement and long-term brand differentiation.
KDK Software's new campaign featuring Boman Irani reinforces trust-led branding, highlighting how B2B technology companies are embracing consumer-style marketing to strengthen market differentiation.
KEI Industries has appointed Rashmika Mandanna as brand ambassador, reinforcing its consumer-first branding strategy to boost awareness, trust and long-term growth in electrical products.