SunBridge Consumers has signed actor Mira Kapoor as the face of a new digital-first campaign featuring four of its consumer brands—Frooney, LifeJoy, KidZola and AlphaKid. The initiative rolls out through 10 short-form films, reinforcing the company's focus on ingredient transparency and informed family nutrition choices.
Digital-first campaign spans four brands with 10 films
Designed around relatable household moments, the campaign positions Kapoor as a parent navigating everyday food decisions.
One film captures a playful quiz with her child around a jar of Frooney, while others spotlight conversations on ingredient labels across ketchup, cooking oil and milk nutrition products. By combining four brands, one celebrity and 10 digital assets under a unified narrative of ingredient awareness, SunBridge is building a scalable content ecosystem.
Everyday storytelling meets product differentiation
Each brand highlights a distinct proposition. Frooney is presented as a fruit jam sweetened with honey, LifeJoy tomato ketchup replaces refined sugar with jaggery, KidZola cooking oil is positioned for children with its proprietary KidZorb technology, and AlphaKid is marketed as a natural-ingredient nutraceutical milk mix.
The campaign will be distributed across Instagram, Facebook, YouTube and the brands' owned digital platforms, reflecting the industry's growing reliance on short-form, mobile-first video to engage young families.
The Last Word
As health-conscious parenting increasingly shapes purchase decisions, the campaign signals how FMCG marketers are moving beyond endorsements to create education-led storytelling that strengthens long-term brand credibility.