POND'S has revived its memorable 'Googly Woogly Wooksh' tagline in a new campaign for its POND'S Super Light Gel moisturiser, signalling a strategic return to one of the brand's most recognisable advertising assets. The campaign also introduces actor Sara Arjun as the brand's new ambassador, aiming to bridge generations of consumers through a familiar cultural reference.
The campaign promotes POND'S Super Light Gel, formulated with Pro-Ceramides, Hyaluronic Acid and GAP Aminos. According to the brand, the moisturiser delivers lightweight hydration and absorbs more effectively than conventional creams, addressing the growing consumer preference for non-greasy skincare products.
Nostalgia with a Modern Purpose
Rather than simply revisiting an old slogan, POND'S is repurposing a well-known advertising mnemonic for a digital-first audience. The campaign seeks to evoke nostalgia among consumers who remember the original commercial while introducing the phrase to younger audiences discovering the brand through social media and short-form video platforms.
The appointment of Sara Arjun further reinforces this cross-generational positioning, giving the legacy brand a contemporary face while retaining an emotional link with its advertising heritage.
An Iconic Tagline Returns
As India's beauty and personal care market becomes increasingly crowded, heritage brands are leaning on distinctive memory structures to maintain relevance.
Familiar taglines, refreshed with new talent and product innovation, can cut through fragmented media environments while strengthening long-term brand recall.
The Last Word
In an era of endless content, the most valuable advertising assets may not be new ideas—but iconic brand memories that can be reimagined for the next generation.