M·A·C Cosmetics India has launched its festive campaign, 'Party in M·A·C'. It features three talents: Tania Shroff, Nejm and Priya Jain. The film follows them as they get ready and make an entrance. Each look leans on bold colour, luminous skin and defined eyes.
The Campaign: Getting Ready, Making an Entrance
Together, they show how festive beauty can vary from person to person. This is the second India-focused campaign led by Nicola Formichetti, Global Creative Director, M·A·C Cosmetics. It follows 'Forever in M·A·C'. That signals a sustained creative push in the market.
The Range: Gold Packaging, Hero Products
The festive edit includes limited-edition gold packaging across seven products. Five kits arrive in exclusive outer boxes. The range covers lips, complexion and eyes.
Four products headline the campaign: • M·A·Cximal Matte Lipstick in Timeless Taupe • Locked Kiss Ink in Bonded With Teddy • Extra Dimension Skinfinish in Static Bling • Kajal Excess Longwear Smoky Eye Liner in Pitch
The Last Word
Festive beauty is a gifting and occasion play. Limited-edition packaging adds urgency and shelf appeal. By pairing a multi-talent film with hero shades, M·A·C could turn a single campaign into repeatable seasonal rituals.