Doraemon arrives in Indian theatres on October 2. The build-up is already loud. Doraemon the Movie: New Nobita and the Castle of the Undersea Devil has a nationwide push behind it. The campaign runs across six touchpoints: out-of-home, digital, radio, experiential, school outreach and retail.
Six Channels, One Blue Cat
TV Asahi presents the film in India. PVR INOX Pictures handles the theatrical release. Black White Orange (BWO) leads marketing and licensing. Happening 365 Synergies provides strategic consulting. Street-level reach is a highlight.
Branded buses and auto-rickshaws carry the film across key markets. Commuters and parents see the character daily. Repetition builds recall.
Schools and Play Zones Build Family Reach
A dedicated school contact programme targets children and families directly. It meets households where kids spend much of their day.
The KidZania partnership adds an edutainment experience centred on Doraemon. Children step into the story instead of just watching a trailer. Retail presence completes the loop and points to licensing ambitions that extend well beyond opening weekend.
The Last Word
Family films now win before release day. Mobility media, schools and experiences can turn awareness into footfall. Watch opening-week box office and merchandise sell-through. They will show whether this layered model becomes the template for anime releases in India.