Anarock has expanded its marketing capabilities with the launch of ARC, a new integrated marketing agency built around the philosophy of delivering outcomes over output. At the core of ARC's offering is an AI-powered lead management framework that scores, prioritises, nurtures, and reactivates business leads to enhance conversion rates and improve measurable business performance.
Redefining Integrated Marketing Through AI
The move reflects the growing demand for marketing models that combine creative excellence with data intelligence, enabling brands to optimise customer acquisition and maximise return on marketing investments. This also highlights the industry's transition from campaign-centric execution to performance-led marketing ecosystems.
Expanding Cross-Industry Marketing Expertise
ARC extends Anarock's integrated marketing capabilities across sectors including real estate, BFSI, automotive, retail, consumer durables, and FMCG, delivering end-to-end creative, media, and business growth solutions. Leading the new venture is Nikhil Kumar, appointed as Head of Anarock ARC.
Bringing nearly two decades of experience, Kumar has previously held leadership positions at MullenLowe Lintas Group, Publicis Groupe, and Dentsu Creative, where he managed large client portfolios while building high-performing teams across advertising, media, creative, and strategic business functions.
The Last Word
As AI increasingly powers customer acquisition and lead intelligence, agencies that integrate technology, creativity, and measurable business outcomes are likely to become strategic growth partners rather than traditional service providers, setting a new benchmark for integrated marketing in the years ahead.